Rougeline are the specialist in fruits and vegetables production
Since 20 years ROUGELINE is one of the leading French companies specialized in tomatoes and strawberries production and marketing.
ROUGELINE, situated in the South of France, produces and markets 60 000 t of tomatoes and 2 800 t of strawberries every year. 155 growers jointed our group and 1700 people are working for ROUGELINE. With 7 packing and shipping stations in three different regions (3 stations in Provence, 1 – in Perpignan near the Spanish border and 3 in Southwest) our group is present in all most important places in the South of France. Our company has an annual turnover of near 100 M € and continues to grow year on year.
ROUGELINE is a major producer of tomatoes, strawberries, cucumbers, organic kiwis, salads, always with top positioning in quality and brand. We offer a wide range of segmentation products with superior taste qualities in order to satisfy consumer needs. Our products are sold under the brand ROUGELINE.
The values of ROUGELINE:
We guarantee to our customers rich-tasting fruits and vegetables through a hard varieties selection, maturity picking and use of both, natural growing methods and the best latest technology to ensure the highest quality product. All our products are growing in the South of France.
ROUGELINE and innovations: we adapt our production to the consumers needs in order to get tasteful and healthy fruits and vegetables.
Our tomato range offers more than 20 different varieties. We are the only producers group in France offering tomatoes all year round.
More than one third of our total volume are segmentation products.
Beyond the taste positioning, our company wishes to claim its values and to promote the development of its products in the respect
of a fair relation with all the actors of the sector, from the producer to the customer. ROUGELINE is involved in sustainable developement.
Since 2008, Rougeline is involved in sustainable developement:
in addition to the tasty product policy, our company claims its human and environmental values in respect of fair relationships through the supply chain, from growers to consumers.
Conscious of their responsibilities, all our producers:
- use Integrated Pest Management for plant protection
- invest in longterm heating systems and renewable energies
- use only 100% recyclable packaging
ROUGELINE has developped last year a unic ecological concept in Parentis en Born (Landes, Southwest region). This greenhouse represents very well our way of production development.
Since 1992 ROUGELINE has been developping quality charts and tools: ISO 9001 2008, GLOBALGAP Accreditation and AB CERT (Organic Kiwi, Tomatoes and Salads production).
Rougeline Group in figures:
• 155 growers and 1700 employees
• Turnover: 100 M €
• 250 ha of greenhouses
• 3 Regions and 7 Platforms:
- Provence : NOSTRE, ANAIS and PRIMEURS DE LA CRAU
- Perpignan : AGRISUD
- South West: VALPRIM, PERRINOTS and PARENTIS
• Tomatoes: 60 000 tons
• Cucumbers: 5 000 tons
• Strawberries: 2 800 tons
• Salads: 6 000 000 pieces
• Organic Kiwis: 800 tons
• Other products: 2 000 tons
Rougeline was in Berlin
Rougeline was present at Fruit Logistica 2011 in Hall 21, Stand N° E-04
Rougeline-Odelis in Fruchthandel Magazin 2009
Rougeline-Odelis – Tomato Variations
The name Rougeline says it all: this company specialises in red fruit and vegetables, and strawberries in particular. Amongst the many products at the Rougeline stand, visitors to the show will find the rare tomato variety “Rose” and two innovative, highly appealing new packaging forms. The faintly pink-tinted Rose tomato, which has soft, juicy sweet flesh, is popular in Asia, and the company aims to buid a market for it in Europe. Rougeline Odelis will be selling this variety from the beginning of 2009 in 3 kg boxes for adventurous consumers.
Another great product developed by Rougeline for consumers seeking a change from the usual tomato varieties “Panier Jadis”, handly 1 kg baskets of tomatoes which contain four or five different types of tomatoes, all of which are rare or old varieties. The content of the baskets will vary, depending on the time of year and what is in season. Contents can include Marmande, Noir de Crimée, Ananas, Cœur de Bœuf or Cornue des Andes tomatoes. In addition to the attractive presentation, the surprise effect makes for the appeal of the product.
The new MINITOM’S, 100 g bags filled with sweet cherry tomatoes, are ideal for children or for a small snack that is low in calories and high in nutrients.
• Sales Division in Marmande.
• 3 offices in three production regions: Marmande (3 Sales representatives), Perpignan (2 Sales representatives) and Saint-Andiol (2 Sales representatives).
• 4 Logistics facilities: 2 certified ISO 9001 (2000 version): receipt, packaging, preparation of orders and marketing (Marmande, Perpignan) and 2 undergoing certification (Saint-Andiol and Pierrelatte).
Chemin de Cazeaux, 47213 Marmande Cedex, France
Tel. +33 5 53 20 51 50, Fax +33 5 53 20 99 11